The Online Poker Player Resource

Betfair.com has made a 5 year deal with Harrah's Licence Company LLC to be the “Presenting Sponsor” for the European World Series of Poker®. Officially, the deal begins with this year’s WSOP-Europe which starts in September and ends in 2011. The deal will allow Betfair.com to be brought into different aspects of the WSOP Europe international promotions.

WSOP Europe’s inaugural event begins on September 6 and will run through to September 16. The event will take place in the Fifty, The Casino at the Empire (Leicester Square), and The Sportsman.

Betfair.com’s CEO David Yu was quoted to have said, “This is an historic deal for us. To present the WSOP, with its 38-year tradition, on its first venture into Europe is a great honour. This deal puts Betfair alongside the most important brand in offline poker, and bonds us with Harrah's Entertainment, the largest casino operator in the world."

Jeffrey Pollack, the World Series of Poker's commissioner also commented on the deal by saying, “Betfair is a global leader in gaming innovation. Our two organizations each have a vision, style and brand strength that is complementary and world-class. Our alliance with Betfair will launch and build the World Series of Poker Europe with prestige and authenticity. This will likely become the most important poker tournament outside of Las Vegas."

On July 5th at the World Series of Poker in Las Vegas, a formal announcement of this partnership will be made.